ar Friend,
I hope you're having a great week...
It’s been an exciting week, with a very positive response from all of the attendees at the Sydney Social Media for Real Estate Seminar. It’s been great to see so many agents jumping straight in & starting to go to work on their ‘Go Forward Plan’.
In fact the response was so good that we’ve decided to squeeze one more seminar in before the end of the year.
Normally the last week before Christmas gets really slow for a lot of agents & I thought that holding a Social Media for Real Estate Seminar in Parramatta on Wednesday the 16th December between 9am – 1pm should provide the perfect opportunity for agents to plan out a path for moving forward with technology in 2010.
To find out more, check out the Upcoming Events section in this newsletter.
Today, Kevin Turner from REUncut has featured an interview about Neil Jenman & how one of his Jenman Approved agents has conducted an auction. Kevin told me that Jenman’s comments haven’t gone over too well with the Banker’s Association.
There's been quite a lot said on numerous blogs about the way the property has been marketed.
Could it be that Neil Jenman & his anti-auction stance is now under the hammer?
To listen to today’s interview, Click Here.
This week, I also caught up with Real Estate Trainer, Glen Twiddle to find out more about the upcoming Queensland Real Estate Agent Summit - QREAS. It looks like being a great event & I'm looking forward to being there for the first day of the summit.
Also, today my eldest daughter Natasha is having her Year 10 formal. It’s such a big occasion for her. I’m going to be the proudest Dad in the world a bit later this evening, when I see my beautiful daughter all dressed up. Even though I’m proud of her everyday, today is going to be one of those very special occasions.
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Quick Reminder for Qld & Vic agents: Next week, I’m presenting the Social Media for Real Estate Seminars for agents in Brisbane & Melbourne.
Tickets are only $89 & there are now only a few seats remaining.
If you haven’t booked as yet & you'd like to attend the event please make sure to secure your seat today by Clicking Here Now...
Today's success tip comes from Marc Dussault.
"To get exponential results, you have to do something that is out of the ordinary. If you do the same things everyone else does, you’ll get the same results they get which are, by definition, average." ~ Marc Dussault
If you want to achieve exponential marketing results, then you will be interested in Marc Dussault's approach to marketing. In this interview, Marc shares his experience with businesses that have achieved rapid business growth through effective marketing strategies and having the right mindset.
What recommendations would you make to someone who wants to improve marketing in their business?
First and foremost, don’t stop doing whatever’s working. Instead, reverseengineer it to figure how and why it’s working so that you can incrementally and systematically improve your results as you start to keep metrics to gauge your progress.
So many people immediately stop what they’ve been doing all along when they come across new strategies. By doing this they often only replace one thing that works for another and then they wonder why their results aren’t improving!
Second, stop anything that’s not working – anything that is producing marginal or mediocre results. Learn strategies from experts, but don’t improvise. Use them verbatim as prescribed before you make any alterations or variations based on measurable tests.
Third, question everything you do ensuring it adds value to the client. If not, it’s taking away value and should be changed, altered or stopped altogether.
What are the most common mistakes marketers make?
1. They project their own biases, judgments and perceptions on their market. This is especially rampant when someone’s been in the same industry for a long time (too long). What made them good initially is exactly what is preventing them from being outstanding now.
2. They just don’t know their clients – they assume way too much.
3. They think marketing is synonymous with sales. The day they understand the difference, the breakthrough begins.
4. They don’t know how clients buy (or would prefer to buy) from them.
5. They don’t track, measure, analyse or evaluate their marketing activities. If they do measure them, they are not detailed or precise enough in their measurement.
6. They speak the wrong language to the wrong audience and wonder why no one’s interested in what they have to say.
7. They don’t learn from experts. When they do try to learn, they think they’re smarter and end up twisting, distorting and nullifying the strategies and blaming the ‘experts’ when the modified strategies don’t work!
8. They set their own performance bar way too low, rarely, if ever, playing their A-game.
9. They don’t leverage the assets that lie hidden in their businesses or that are accessible and within reach. They try to do it all on their own.
10. They copy what everyone else is doing and expect different results.
________________________________________
Real Estate Agent Success Club members can access lots more from Marc Dussault by clicking on the link below now:
Social Media is the fastest growing phenomena on the internet & it's where thousands of your customers are currently spending their time online.
...do you want to discover the 'shortcut to success'?
Social Media is one of the quickest & easiest ways for real estate agents to connect with more customers.
Discover a new & effective approach to marketing online that will help to position you as one of the most innovative agents within your service area by attending a...
Social Media for Real Estate Seminar
Brisbane Tues 24th Nov 2009
Melbourne Thurs 26th Nov 2009
Time: 1-5pm
Price: Only $89.00
Special Announcement 'Bonus Event' in Parramatta
Wed 16th Dec 2009 - 9am - 1pm
'HURRY! Seats for these events will sell fast.'
Limited seats available... To Learn More or Book Your Seat...
Click Here...
Real Estate Agent Success Club 'Gold Members'
The Area Monopoly Strategy is Now Available for you 'Exclusively'...
After investing thousands of dollars & thousands of hours researching the web I have been able to develop a number of simple strategies that real estate agents can implement to generate more business very quickly.
It's called the Area Monopoly Strategy and is now being shared with Real Estate Agents across the globe via the Real Estate Agent Success Club 'Members Area' exclusively.
Once implemented, this simple strategy has the potential to add hundreds of thousands of dollars worth of extra income to an agency very quickly.
Note: The Area Monopoly Strategy is definately something that you won't want your competitors to get their hands onto first.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
If you are not yet a member of the Real Estate Agent Success Club, don’t miss out any longer.
Join the Real Estate Agent Success Club today for the special introductory price of just $1.
Click below and take action now...
www.RealEstateAgentSuccessClub.com/testdrive
Here's to your success.
Warm regards
Real Estate Coach
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